Targeted Customers For Your Business
Medina Leads is a full-service digital marketing agency with a remote office in Houston, TX, Sacramento, CA and Olympia, WA. We provide online marketing services to businesses throughout Texas, California and Washington state.
Medina Leads takes pride in being a team of professionals who specialize in digital marketing, SEO, web design, videography, ad campaigns, and social media management, with expertise in helping Houston businesses with their online marketing campaigns.
Since we are a full-service digital marketing business, we handle everything in-house from designing marketing campaigns, PPC ad campaigns on Google, Facebook and YouTube, SEO-friendly websites to managing your social media accounts and offering search engine optimization and content marketing. We are more than digital marketers; we are experts in building your brand.
Business Marketing Audit
One of the most important steps in our process is to perform a Business Marketing Audit. This will help you understand how much and what type of content is needed to outrank your competition.
An audit exposes the strengths and flaws of your marketing approach. Depending on company aims and existing market position, you should undertake an audit at the appropriate time. Prior to releasing a new product or experimenting with a different price approach, for example, you may wish to assess your marketing assets.
Marketing performance, comprising objectives, methods, procedures and activities, as well as the propositions that comprise your marketing efforts, provides unique insight into the key systems of your business and the brand.
After completing a marketing audit, you will be able to take actionable steps to improve your website, content, SEO, and social media presence. This includes understanding your offline marketing techniques, such as word-of-mouth marketing and trade show participation.
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Web Design Services
Creating a website with your target audience in mind. It's not enough to create a visually appealing site in today's world of web design. Developing a website for today's competitive market requires careful consideration of the user experience, search engine optimization, ease of use, and technical aspects.
Our web design and development team has developed a wide range of useful services to help your company expand. Creative branding solutions that inject personality into your business, as well as custom programming for concepts that you require help bringing to life, are some of the services that we offer.
Graphic Design Services
It's like having your brand come to life. You can rely on our talented graphic designers to bring your company's unique personality to life in the form of visual design. Color schemes, font, and other fundamental design concepts will all be carefully considered as our team works with you to create visually stunning and cost-effective visuals that you can be proud to use to represent your company.
Web Design and Development Process
Building a website is an exciting endeavor, one that requires a lot of hard work and a lot of creativity. As a result, our method begins with you, the person who knows your business best and has a clear vision for it from the beginning.
If you want a website that stimulates growth and increases your online presence, you will want to partner with our team.
SEO Backed Website Design
Users are attracted to your site through search engine optimization, but they stay because of its attractive design. With the help of these two essential digital marketing factors your online business can develop and succeed.
That's why we include search engine optimization (SEO) in all of our websites. Using the latest in SEO tactics, our team creates websites that are optimized for search engines so that your site can be found.
Search Engine Optimization for Businesses
How Does SEO Work?
The search engines are where it all begins (like Google). In order to build an index, crawlers are sent out over the internet to gather as much content and information as possible. In order to deliver the most crucial and relevant information in search results, popularly known as search engine rankings, the search engine's algorithm sifts through that index.
SEO services comes into play here. We can help search engines comprehend your website, the value it provides, and how you connect to relevant keywords through optimization. Every component of your digital marketing plan will benefit from a strong foundation of organic traffic to your website.
Search engines, on the other hand, are continually tweaking their algorithms and techniques in order to keep up with the ever-growing demands of their users. A long-term strategy that works for you and your business should be maintained at all times.
Local SEO Services for Contractors and Home Service Companies
When looking for a local business, 97% of consumers go online, and 82% of smartphone users use a search engine. Do you know how you can connect with these people? With the help of one of the greatest local SEO companies in the United States.
If you want to be found by local customers searching for your services online, you'll need to use local SEO.
There are four key reasons that this form of SEO helps your business grow:
· It improves your website's rankings in search engine results and local pack (maps listings)
· Of all local advertising channels, it has the highest conversion rates.
· Mobile-friendly websites and apps make it easier for customers to locate your business, whether it's through search engines, directories, or social media.
· It ensures that your company is found on Google maps and other navigational apps
Google and other search engines have discovered that many people are searching for local services and products. It turns out that a whopping 50 percent or more of all Google searches are for local results. As a result, how will this affect your company? More people will come to your website and your business will receive more leads if you improve your local rankings.
What is Local SEO?
Local SEO is the process of making your business appear in Google's Local Pack (or map listings) when a user searches for a service or product in a specific location.
How your business will benefit from Local SEO:
· Boost its internet visibility in the local area
· Outrank local competitors
· Increase your website's organic traffic.
· Increase the number of leads and sales generated in a specific service area.
Social Media Marketing and Management
For many of us, Facebook, Twitter, Instagram, and a slew of other social media outlets have become an integral part of our daily lives. More than a quarter of the world's population uses Facebook, which has more than 2 billion active users.
It's no surprise that these networks have become such a significant asset to corporations because of their wide reach. As a business owner, if you aren't on social media platforms like Facebook, Twitter, or Instagram, you are missing out on valuable exposure.
When it comes to social media marketing, there's a lot more to it than simply publishing something. But we're here to assist you and figure out what's ideal for your own brand.
What is Social Media Marketing?
When it comes to connecting with customers, gaining brand awareness, and promoting products and services in the places where people spend the majority of their time, social media marketing is the digital approach of choice. As a business, you're making yourself more approachable and accessible to a broader audience by participating in social media platforms like Facebook, Instagram, and Pinterest.
According to popular belief, social media marketing does not require a presence on every social media platform. Whatever works for your brand, as previously stated, is all that matters. It may be one, two, or three social media sites that make sense for your business based on your story, brand image, and where your target audience feels most at home. Social media may help you achieve your business goals, whether you're using it as a direct connection to your support team, a lead creation tool, or something else entirely.
Increase Your Social Media Influence
Your digital marketing plan relies heavily on social media, which gives you access to a massive untapped audience of billions of people. Businesses seeking to build a following and expand their brand can use social media marketing to great effect. If you have a strong social presence, these main social networks will give your brand the opportunity to cultivate an online community and initiate meaningful dialogues with your followers, customers, and potential customers. With a well-executed social media plan, you can achieve success and build a following.
The strength of your social media presence is only as powerful as the people behind the scenes that you have in place. The staff at Medina Leads is ready to work with you to develop a social media plan that is tailored to your company's needs.
So that we can be real and sincere in our social media management, we take the time to get to know you and your brand. As part of our team's work with you, we take into account where the bulk of our target audience spends their time, as well as which networks best reflect your brand's personality.
Organic content development is second nature to us, and we're adept at devising marketing strategies that yield the most possible return on investment. Because of our expertise and enthusiasm for social media, we've been able to create some of the most effective social media marketing services available. With the support of a specialist social media service provider, you can strengthen your online presence and connect with your audience on a more personal level.
PPC Management Services
Online competition has never been more difficult. Any stage of the purchasing cycle can benefit from targeted traffic. Consider the possibility of finding your ideal customer while they are actively looking for your specific goods. A customized message can excite your consumers and encourage them to visit your site, where they are just a few clicks away from checking out, increasing your revenue.
That is PPC advertising (PPC). Ads that are delivered to your potential customers at the exact time they are looking for them.
Creating a few ads and picking a few keywords is only the beginning of the process of bringing in high-quality traffic. It requires extensive investigation, testing, adaption, refinement, and scaling up of the original concept. Our PPC team has a tried-and-true method for getting your business off to a flying start.
By purchasing top ranks for relevant terms on search engines and their partner websites, pay-per-click advertising allows you to do just that. PPC ad styles allow you to target your audience in a variety of ways. With our PPC management services, you'll have access to a wide range of paid business advertising options that will drive targeted visitors to your website immediately and efficiently.
Is PPC Right for Your Business?
Whether you're trying to get a footing in the industry, expand, or increase your growth this year, a solid PPC campaign will help. Pay-per-click (PPC) advertising is an ongoing process that should result in a favorable return on investment. You can use PPC at any stage of your company, from inception to IPO.
Continual improvement, routine maintenance, and keeping an eye on the competition are all part of the process. You cannot handle PPC effectively unless you know your industry and how it operates. To put it another way, our PPC experts work with you to understand the nature of your sector as well as how your clients are looking in order to produce the most relevant and effective ads.
Google Ads Management Services
"Pay-per-click (PPC)" "SEO," "AdWords," "Google Ads," and "Sponsored Links" are all terms for "search engine marketing." A search engine's results page is essentially a billboard for your product or service.
Advertisers can bid to have their ads appear on the results page of a search engine like Google when someone types in a term into the search bar.
There is no charge for the ad to appear on the page, but if someone clicks on the ad, the advertiser is charged a fee.
Companies that pay the most for a click are frequently included at the top of a search engine results page. And the most clicks go to the top of the list.
What Are Google Ads?
Google Ads is Google's pay-per-click management system. Each keyword or keyword phrase is auctioned off to determine the cost of a single click. Many organizations bidding for the same term will result in a substantially higher cost per click. It is possible to get a low price if only a few companies are bidding on a specific phrase.
When it comes to Pay-Per-Click advertising, it all boils down to how you approach it. Having a well-targeted set of keywords and well-written advertisements with a well-written website is a solid technique. If your keywords, your advertisements, and your website don't match up, it can make profitability difficult.
YouTube Advertising (Ads)
Advertising on YouTube can be a great way to increase your internet visibility. There are many areas of YouTube marketing that Medina Leads can assist you with.
Like no other form of mass media, YouTube allows advertisers to specifically target their ads to their desired demographic. In addition, if you currently have a Google AdWords account, we can integrate YouTube advertising with it.
Our video marketing experts can assist you in determining which YouTube advertising alternatives are the most cost-effective for your business.
YouTube Video Optimization
A simple YouTube video upload isn't enough for your company's marketing efforts. You need to optimize your video if you want people to find it! For YouTube video optimization to be successful, you must conduct keyword research and then optimize your video's title, description, tags, and annotations to reflect your chosen keywords.
With Medina Leads, it's easy to get your company's YouTube channel and videos up and running quickly and effectively. Even if you don't already have a logo, we can help you design one for your YouTube channel.
Facebook Advertising Services (Ads)
At least 40 minutes a day is spent on Facebook by more than 1.79 billion unique monthly active users. Facebook advertisements allow businesses the ability to precisely target and reach a certain customer market without breaking the bank. Businesses of all sizes can benefit from Medina Leads' Facebook advertising services, which include:
· Increasing the amount of interaction with organic and boosted Facebook posts
· Increasing the number of people that visit your website via Facebook
· Developing a loyal following of repeat consumers
· Obtaining information on new and potential clients, including their contact information.
· Dynamic buyer-stage marketing drives conversions